From 89-second deliveries to millions spent on toothbrushes, the Swiggy Instamart 2024 report reveals India’s quirkiest shopping habits. As we look back at how India shopped, ordered, and (sometimes) splurged, the numbers are as entertaining as they are surprising. Let’s break down the highlights, city by city, and see what kept the country’s carts full this year.
1. Fast and Frugal – Kochi and Hyderabad Lead the Way
Kochi wins the prize for the fastest delivery of the year – a blazing 89 seconds to deliver nendran bananas and red amaranthus. The total distance? Just 180 meters.
Meanwhile, Hyderabad claimed the title for the cheapest order, with a ₹3 pencil sharpener purchase at 8:15 PM. Sometimes, even homework emergencies can’t wait.
2. Big Spenders – Ahmedabad and Bengaluru Take the Cake
Ahmedabad made headlines with a single user purchasing gold coins worth ₹8.32 lakhs. Not to be outdone, a shopper from Bengaluru spent ₹11.7 lakhs on groceries, electronics, and more.
Adding to Bengaluru’s quirky stats, the city spent ₹2.72 lakhs on toothbrushes alone and ordered as much underwear as Hyderabad and Mumbai combined. Hygiene and comfort clearly top the charts in the garden city.
3. Cities That Don’t Sleep – Bengaluru and Mumbai’s Late-Night Shenanigans
Bengaluru led the country in condom purchases for 2024, but the late-night shopping sprees didn’t stop there. Along with condoms, masala chips and Kurkure were the midnight cravings of choice.
Mumbai, crowned the party capital, spent ₹8.2 lakhs on tonic water in a single day and ordered 1.8 times more wine and shot glasses than any other city.
4. Tech and Pets – Chennai and Mumbai Flex Their Wallets
Chennai was hailed as the ‘geek god’ with one customer spending ₹1.25 lakhs on earphones, smartwatches, toasters, and other gadgets.
Mumbai’s pet lovers weren’t far behind, with one dedicated owner dropping ₹15 lakhs on pet food. India also collectively spent ₹45 lakhs on brooms during Dhanteras, proving the age-old belief in auspicious cleaning rituals.
Sisters across the country sent 8 lakh rakhis, while brothers returned the favor by sending 273 chocolates per minute during Raksha Bandhan.
5. Bengaluru – Puja and Party Central
Bengaluru topped the charts for spending on both puja essentials and party supplies, earning the title ‘Poo bani Parvati’ of India. On December 1st, 4500 kgs of onions were sold in just one hour – a stat that leaves more questions than answers.
Vizag also embraced playtime, with a customer spending ₹27,742 on toys, while a Mumbaikar indulged in over 300 ice creams in just 45 days.
6. Ice Cream for Breakfast, Underwear by Night – Bengaluru Does it All
Bengaluru seems to love ice cream at all hours, with 80,000 orders placed between 7 AM and 11 AM alone.
Interestingly, the city’s prime time for underwear orders was 10-11 PM. Popular late-night purchases included masala chips, Kurkure, and flavored condoms. Bengaluru, Delhi, and Hyderabad led the country in late-night “essentials” shopping.
7. Mindful Shopping and International Love
Hyderabad led the charge for the cheapest order once again with that infamous ₹3 pencil sharpener. However, 1 in 140 orders discreetly included a sexual wellness product – a positive nod to increasing awareness and comfort around such purchases.
Hyderabad and Bengaluru also embraced sustainability by frequently opting for the “Deliver Without Bag” option. On the international front, Canada topped the charts for overseas logins, with Indians abroad sending groceries and essentials back home. The most common items? Milk, dosa batter, and water.
From quirky late-night cravings to indulgent tech and pet spending, the Swiggy Instamart 2024 report captures the essence of India’s unique shopping habits. As the country continues to redefine convenience and indulgence, it’s clear that no order is too small (or too bizarre) when it comes to meeting India’s diverse needs.
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