The Government of India is set to introduce a significant bill in Parliament that could reshape the landscape for content creators and influencers across the nation. This initiative follows the earlier version of the Draft Broadcasting Services (Regulation) Bill, 2023, which sought public feedback and aimed to regulate content on Over-the-Top (OTT) platforms. The new version, expected to be presented in 2024, has clarified the scope of regulation by categorizing online content creators as ‘digital news creators.’
Overview of the Bill
The revised Broadcasting Services (Regulation) Bill, 2024, expands its regulatory framework to encompass a broader spectrum of online content, including videos, podcasts, and written analyses. Under this new draft, “news and current affairs programmes” are defined to include various forms of media, such as texts, audio, visual, and audio-visual content. This means that individuals who produce content related to current affairs on platforms like social media, websites, newsletters, and podcasts will now be classified as ‘digital news broadcasters’ and fall under the category of ‘internet broadcasting services’.
Implications for Content Creators
The implications of this bill are profound for influencers and content creators who have amassed significant followings on platforms such as Facebook, Instagram, and YouTube. Those who regularly post content will be recognized as “professionals” and will be subject to the provisions of the bill. This includes not only influencers but also journalists who engage with audiences through platforms like Twitter. The bill mandates that these creators be more accountable for their content, with the government retaining the authority to regulate and monitor their output closely.
Regulatory Changes and Accountability
Once enacted, the bill will impose stricter regulations on online content creators, requiring them to adhere to guidelines set forth by the government. Content deemed objectionable or non-compliant with the law could lead to penalties under new criminal laws. This shift aims to enhance accountability among digital news creators, ensuring that they operate within a defined legal framework.
As the Government of India prepares to introduce this transformative bill, the landscape for content creators and influencers is poised for significant change. By categorizing them as digital news broadcasters, the bill not only expands the regulatory reach of the government but also emphasizes the need for responsible content creation in the digital age. This legislative move reflects the evolving nature of media consumption and the necessity for regulations that keep pace with technological advancements.
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