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Quick commerce or Q-commerce, is an emerging business model in India that targets fulfilling orders quickly and mostly caters to delivering varied foods and daily essentials in smaller quantities, such as everyday staples like kitchen items, medicines, and more.
But what all goes behind delivering groceries to you within 15 minutes? Let’s find out
Making the most of Technology
The Q-commerce companies are leveraging technology to offer fast and efficient delivery services to consumers, often partnering with local retailers and vendors to source products.
But of late, the trend has been to procure directly from the source, i.e. from the manufacturers themselves, the efficiency and effectiveness gains being obvious.
What is a Dark Stores Model?
‘Dark shops’ is one of this decade's most flourishing business concepts – micro fulfillment centers. These small warehouses are inaccessible to the public and are positioned in high-demand regions devoted to quickly fulfilling online orders.
Once the orders are placed, they are delivered by customer delivery assistants or CDAs in less than an hour, and in some cases even within a few minutes, to the address entered by the customer.
So how big is this sector?
The quick commerce sector in India currently has a market size of $700 million and is likely to grow 8 times to reach a $5.5 billion market value by 2025.
Some of the major players in the Indian q-commerce industry include Swiggy , Instamart, Zepto, and Zomato Blinkit. These 3 account for nearly 80% of the market overall.
The Way Ahead
The industry is facing some challenges, such as logistical issues, regulatory hurdles and the competition to finish deliveries extremely quickly as new competitors enter the market.
But given that the quick-commerce market is still in its early stages of development, the industry has enormous potential and the sector will only continue to grow further in the years to come.
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