The Premier League’s “Netflix of Football” is Closer Than Ever

The Premier League is working toward a transformative new way of delivering its matches to fans: its very own streaming service, dubbed the “Netflix of Football.” This ambitious project aims to revolutionize football broadcasting, putting the league in direct control of how fans around the world experience the game.

Recently, all 20 Premier League clubs voted to end their 20-year partnership with IMG, the media production company that handles international broadcasting, starting in the 2026/27 season. This unanimous decision clears the path for the league to take media operations in-house, offering them greater flexibility to manage and distribute content globally to over 180 countries.

What is “Premflix”?

The concept, informally called “Premflix,” envisions a subscription-based streaming service where fans can watch every Premier League match live, along with exclusive content like behind-the-scenes features, player interviews, and documentaries.

This model mirrors platforms like NBA League Pass and NFL Game Pass, giving fans direct access to the sport while bypassing traditional broadcasters. A 2020 study estimated that if 200 million global fans subscribed at £10 per month, the league’s media rights revenue could jump from £3.5 billion to £24 billion annually.

But, it's not a full fledged TV channel yet

Despite the financial promise, the plan isn’t without obstacles. The Premier League will need to make significant investments to build studios, hire staff, and acquire technology to replace IMG’s operations.

Additionally, domestic broadcasting agreements, including deals with Sky Sports and TNT Sports, run until 2029. This means the platform would likely launch internationally first, supplementing—not replacing—traditional TV deals in the UK.

What it means for fans

For fans, this could mean more accessible and tailored content, with every match available in one place. The league would also have the flexibility to introduce new formats, like documentaries or interactive features, further engaging global audiences.

The Premier League has a history of pioneering in sports broadcasting. If this vision of a direct-to-consumer streaming platform becomes reality, it could redefine how football is consumed worldwide, cementing its position as the leader in the game.

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